Introduction to decision making Assignment Example | Topics and Well Written Essays - 1000 words

Introduction to decision making - Assignment Example Although whether he elects to sell or hold on to the company’s most expensive assets in the anticipation that better circumstances can prevail. The task to make the decisions that will help in ameliorating the status of Qantas would be a difficult one with multiple challenges (Rao, 2010). Qantas has continually experienced challenges from high costs of jet fuel just like many other Local Airlines. Quite recently, the Flying Kangaroo has also faced local challenges where it is forced to cope with a commercial slowdown and increasing rivalry with the Virgin Australia Holdings. In order to continually grow profits, someone ought to introduce stern principles and make harsh decisions in order to compete in the airline business (Rao, 2010).The decision to either sell or retain the Airline’s most priced assets would be a difficult decision to make for any expert. However decision to undertake either of the two procedures is a risky trail to take. The decision of Alan Joyce was a strategic, tactical as well as an operational one. The principal objective of the decision is to sustain the company in the local airline competition and counter the Virgin Australia for its customers; for this reason, it can be said that the move is strategic. The plan is tactical because t here would counter the other Local Airlines by stealing customers from them. Qantas needed to deal with its declining market share and losses in its transnational operations through improving its competitiveness. With regards to the domestic scene, Joyce had to address the challenges from the Virgin Australia. The competitor Virgin Australia set up a program share accord with other global giants such as Delta Airlines and Singapore. Joyce took a draconian counteractive step by instituting central structural changes to the company’s operations. The action made losses of up to $200 million. Joyce made another decision to initiate new airlines,