Business marketing Essay Example | Topics and Well Written Essays - 9250 words

Business marketing - Essay ExampleResearch is an activity that is intend to arrive at a solution for a caput or set of questions. (Ghauri & Gronhaug, 2005). Therefore, research needs to be executed in a taxonomical way with proper planning. Saunders et al. (2007) perceive research as an onion with different layers (figure 3.1). Figure 3.1 The Research Onion Source Saunders et al., (2007) As per the research onion, the five layers of research are Research doctrine, research approach, research strategy, time horizon and data collection (Saunders et al., 2007). 3.2 RESEARCH PHILOSOPHY Research philosophy refers to the methodology and strategies used by the police detective based on the researchers individual assumptions. Saunders et al. (2007) states that a research philosophy is related to the nature and development of the acquaintance. Thus, a research philosophy is mostly based on the researchers perception about knowledge and its development. A research process is influenced by three major persuasions of research philosophy which are axiology, ontology and epistemology. Axiology is the frame reference for scientific ethics (Edwards, 1995). As mentioned, axiology forms the study of the ethical part, that is, value and principles by using numeric proof. Ontology is about the behaviour of social entities. Ontology is regarded with the nature of social entities, where it possesses the question whether social entities can and should be considered as objective entities that have a reality outside(a) to the social actors, or whether they can and should be considered social constructions build up from the perceptions and actions of social actors (Bryman & Bell, 2007). The two main theories of ontology are objectivism and contructionism. The third thinking Epistemology explains about knowledge. It raises the question as to what should be considered as the perfect knowledge in a discipline. (Bryman & Bell, 2007). Epistemology ensures whether an area of study is w orth the research. (Gill & Johnson, 2010). The three research divisions of Epistemology are positivism, realism and interpretivism. 3.2.1 advantageousness Positivism could be considered as an epistemological position that supports the application of the methods to learning of a social reality and beyond (Bryman & Bell, 2007). Checkland (1999) explains that positivism is a method for procuring knowledge which can be tested publicly with a rational thinking supported by observation and experimentation tools. In a research with positivism, the researcher will adopt a philosophical approach for arriving at a solution. Saunders et al. (2007) Therefore, a rational and thoughtful experimentation is the primary focus of positivism. As per Kolb (1984), a researcher is an accommodator. This is based on the concept of Learning Style Assessment. Such researcher falls under the category of positivists. (Figure 3.2). This shows the attitude and interests of the researchers in trying lick proble ms. Positivism stresses on data and observations that are quantifiable and that can be statistically analysed. (Remenyi et al., 1998). Through tools such as questionnaires, data will be collect and statistical tools will be used to analyse the same. Analysis will also be based on the situations. The researcher will prefer on the job(p) with an evident social certainty and that the end